Improvement in print demand continues - further growth predicted in Q2.

Sentiment among printers, on the general state of trade, remained positive on balance during Q1, according to the latest BPIF Printing Outlook survey. The balance between those believing that the general state of trade improved (30%) rather than declined (22%) was +8; lower than forecasted (+13). Nevertheless, this represented the fourth positive result in a row, matching the run seen between Q2 2010 and Q1 2011 and before that back in 1994.