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The Future of Magazines and Direct Mail 2015-2020
The Future of Magazines and Direct Mail 2015-2020
This report is the outcome of a technology mapping study to identify the key technology developments necessary to address future customer requirements related to Magazines and Direct Mail over a period of 10-15 years.
Technology mapping involves developing a vision of what a product or service will look like at a specified date in the future, and identifying the key enablers and technology requirements necessary to achieve this.
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